1966 ad for sugar in Time magazine

In 1995 I photocopied this ad from a 1966 issue of Time magazine. I was in grad school doing some research on the Vietnam war, and couldn’t help but notice it. It’s almost as over the top as the old Saturday Night Live fake ad for speed. I thought I lost the photocopy years ago, but found it in a box in my basement the other day.

If you can’t make out the “Note to Mothers” at the bottom, it says:

Note to Mothers: Exhaustion may be dangerous – especially to children who haven’t learned to avoid it by pacing themselves. Exhaustion opens the door a little wider to the bugs and ailments that are always lying in wait. Sugar puts back energy fast – offsets exhaustion. Synthetic sweeteners put back nothing. Energy is the first requirement of life. Play safe with your young ones – make sure they get sugar every day.